Geo-Fencing
Maximize Your Marketing Impact by Combining the Effectiveness & Staying Power of Direct Mail With a Highly Targeted Mobile Ad Campaign.
What is Geo-Fencing?
A Geo-Fence is a virtual perimeter that you can draw around any location on a map and target customers that enter that location with ads served through popular websites and apps. Geo-Fences are used to target potential customers in a physical location, allowing you to trigger the right message, at the right time and place.
How it Works
Your ad will appear on popular mobile websites and apps such as news, sports and weather in the geographic area(s) you choose.
- Geo-Fencing is a highly targeted, low CPC (cost-per-click), high ROI (return on investment) product that can provide 2x to 5x greater return than traditional marketing.
- Geo-fencing click-thru rates are generally 2x higher than typical display ads.
- Only 7% of businesses say they are using hyperlocal targeting to its full potential.
- 80% of Long Islanders own a smartphone.
- 51% of smartphone users have discovered a new company or product on their smartphone.
